So, what platform for a restaurant owner to adopt for their business in Malaysia in this special period?
1. Facebook
At Facebook, they are constantly iterating, solving problems and working together to connect people all over the world through their apps and technologies. Giving people the power to build community and bring the world closer together. People can create an account easily just only with an email address. A public and private group can also be created to share and discuss everything that they want. With these benefits, a restaurant owner can just post their food and products using Facebook for free and there is no other application cost charged!
Are there any successful cases? Yes, of course! These are the success cases! A bakery sells its various types of cakes through Facebook. The sample photos of the cakes are posted to attract the customers' eyes. Even a 'dim sum' can be bought through Facebook now! If any customers want to take an order, they can just leave a message in the comment as the screenshot shown below. Some of the customers also contact the seller directly using the Messenger function on Facebook.
Grow your business and reach more hungry customers with online food delivery! Yes, both Foodpanda and Grab-food are online food delivery. The restaurant owner can just sign up easily to be a Grab-food merchant or Foodpanda partner in Malaysia.
Foodpanda was established in the year 2012 by Ralf Wenzel, Benjamin Bauer, and Felix Plog and headquartered in Germany. Currently, the company operates in 11 countries. The following benefits can be enjoyed by restaurants by becoming a partner with Foodpanda.
Firstly, helping reach out to a higher number of customers as Foodpanda is an already established brand with lakhs of customers. Foodpanda has also corporate partners registered with them to entice new users. It provides regular data analytics reports which help in analyzing the business. The online payment option is provided by Foodpanda to customers – making it simpler for customers to order food.The following documents are to submitted while registering as a Foodpanda Partner.
- FSSAI Registration: FSSAI has made it mandatory for all the food business operators to have FSSAI License. Starting a Food business without an FSSAI certificate is unauthorized.
- Proof of invoice (Should contain details of all fees charged including taxes, service fee, delivery fee, packaging charges)
- Scanned copy of the menu
- Copy of canceled cheque
- Minimum of three photos of Kitchen, Front view, Packaging, etc.
Foodpanda currently charges a commission fee of 10% of the total orders from the restaurants under its food ordering business. 20% commission of every order is applicable if FoodPanda does home delivery. Also, they will deduct approximately 2% for delivery and payment gateway charges.
GrabFood is a food delivery service that brings great food from local restaurants, straight to the doorsteps of hungry customers. It helps drive additional business to your restaurant or stall! Working with them allows you to tap into millions of hungry customers on Grab, allowing you to extend your business into the online space! So if you are interested in becoming a merchant-partner, you can just fill up a simple form to get started and Grab-food will follow up with you shortly! Give them your restaurant name, necessary details as well as the number of outlets. If your operations seem like a good fit with the app and are within their delivery service area, they will reach out to take this partnership to the next step.
You will need to provide the following documents to become a Grab-food merchant-partner:
- Copy of Bank Account Details
- Copy of Business Documents – Form 9,13,49
- Copy of identification card/passport of the director/officer of the Merchant who is signing the Agreement
- Copy of business license (must be current and not expired) for each Restaurant
- Copy of insurance policy covering all Restaurants (must be current and not expired)
- Copy of Halal certificate (if applicable)
The steps to becoming a merchant. Register your interest in the link. https://www.grab.com/my/merchant/food/ A Grab representative will reach out to you to complete your registration. They will help you populate your online storefront on GrabFood and provide all the necessary equipment you need to get started. What if you as a restaurant owner have no actual shopfront? Then, you can also become the merchant if you have the required business licenses and documents above.
The popular merchant-partner of Grab-food and Foodpandan is:
Mcdonald's
KFC, Pizzahut, etc
Texas chicken, Baskin-Robbins, etc
Here is one of the other success case that a restaurant which is Foodpanda merchant promote its product and helps it to deliver the food to the hungry customer. It also uses Facebook as its promoting platform to adopt its business at the same time!
4. DeliverEat
5.Storehub
As a result, how these platforms help the restaurant after the Covid-19 situation? Will, it benefits them? The answer is yes! These platforms are the most popular platforms in Malaysia that shortened the distance between the customer and the service provider. The restaurant that using these platforms in this special period has already done the marketing or promoting part for their brands.
During the MCO period, many people are trying to do something to solve their money term problem. So please share this with your friends and it may be useful for them. Thank you!
Source from web | Facebook
